Burton NYC

Put Paragon aside for a minute and consider Burton NYC before you stock up for a winter trip. The store has a great array of fun and functional jackets, gloves, fleeces, hoodies, and socks for snowboarders and skiers alike. I walked out with some Fair Isle ski socks and this candy-cane-colored bonded fleece - "bonded" presumably refers to the surface of the jacket, which is sleek, not fuzzy - for $99.95.

They also sell luggage, racks and racks of Burton snowboards (duh), and cool goggles by Anon that would not be an embarrassment on the slopes.

Burton NYC
106 Spring Street at Mercer Street