In TopShop

Got in at 2:30. Total wait 2 hrs 10 mins.

Crowd inside in a shopping-induced haze. Excellent DJs blast Belle & Sebastian and The Smiths. Free manicures on one floor, free updos on another. This is not your grandma's store opening. This is shopping as spectacle.

Sequins, fringe, acid wash: definitely not need-based clothes and accessories. Many items are over $100. Yet people are in line for the dressing room with 10 or more items. One woman strips down on the floor in front of a mirror and tries her clothes on there.

And the top floor of TopShop? Shopping nirvana: the shoes.


Amanda said...

oh crap, i have to go after work to use my gift card. not looking forward to the wait...

natalie said...

i bet that woman was trying stuff on outside the fitting room 'cause she read The Guardian's "NYC's Topshop opening -- how to survive!"(they suggest just that).