4/04/2009

Breaking News: New Yorkers Don't Eat at Applebee's

In a shocking discovery, the Times revealed today that no one is dining at an Applebee's in Manhattan: in fact, the restaurant is full of empty tables. The exact reason is unclear, but it may be because there are so many other similarly mediocre restaurants in the Times Square area offering up stiff competition, including Chevy's, Dallas BBQ, ESPN Zone, and Dave & Busters.

Top analysts concur that as the demand for bad food lessens, many restaurants serving bad food are vulnerable to closure. Applebee's franchise owner Zane Tankel once considered his only competition to be the inimitable Olive Garden, but:
“We’ll see some weeding out,” he said one recent lunch hour, sitting in a near-empty Applebee’s dining room overlooking 42nd Street. Noting a restaurant above him and another across the street, he said, “One of the three of us is not going to be here.”
Will Manhattan's dining scene survive without Applebee's? Where will local heroes like Plaxico Burress eat before putting a loaded weapon into the elastic waistband of their pants? If such pinnacles of New York fine cuisine fall prey to the recession, the future looks grim indeed.

NYT: Empty Tables Threaten Some Restaurant Chains

4/03/2009

TopShop NYC Opening - Video!

OK so this is the first Gastro Chic video ever, so it's a little rough. But I wanted to show you what it was like inside TopShop on opening day, April 2nd.

4/02/2009

All That for an Ice Cream Cone Top-Shop

I finally left TopShop at 4:32, 5 1/2 hours after I arrived to photograph the crowd (11am-12:20pm), wait in line (12:20pm - 2:30pm), shop (2:30pm-3pm), wait in the dressing room line (3pm-3:50pm), and finally try on clothes and check out (3:50pm-4:30pm). Note that the total time spent shopping was only 1/2 hour. All that for an ice cream cone top, three other items and the freebies: an "Everybody Loves TopShop" tote and a Union Jack tee.

TopShoooooop! Arghghghgh.

If I had to do it again, I would just buy clothes in my size (TopShop's run small - buy a size up from your regular American size), try them on at home, and return the rejects. You have up to a month to return your purchases, and unlike Forevs 21, TopShop actually gives you your money back, not store credit.


So here's the ice cream scoop top, one of four items bought. Kinda Sonia Rykiel-ish, but only $65. Was it all worth it? I don't know. But I did notice the ice cream cone top was sold out by the time I left, and it's not available online.

nah nah.....

More TopShop Waiting

Waiting in line 50 minutes for dressing room. I could make clothes
myself in this amount of time. Even if I had to start with a loom and
some thread.

At least they're playing Lady Gaga?

In TopShop

Got in at 2:30. Total wait 2 hrs 10 mins.

Crowd inside in a shopping-induced haze. Excellent DJs blast Belle & Sebastian and The Smiths. Free manicures on one floor, free updos on another. This is not your grandma's store opening. This is shopping as spectacle.

Sequins, fringe, acid wash: definitely not need-based clothes and accessories. Many items are over $100. Yet people are in line for the dressing room with 10 or more items. One woman strips down on the floor in front of a mirror and tries her clothes on there.

And the top floor of TopShop? Shopping nirvana: the shoes.

Cold TopShop

Very cold standing in shade on Broome St. Should have worn fleece - f* fashion.

Wondering why there's more traffic out to the Holland when I realize: evening rush hour has started. Total time in line: 1 hr 51 mins.

Taco truck across the street. So. Far. Away.

The Wait

Waiting in line. Am one of approximately three nonsmokers of the hundred or so people in line. Estimated wait time: 1 1/2 hours. Note to potential TopShop shoppers: bring food and water.

Inexplicably, the woman ahead of me buys a $5 TopShop gift card from someone...for $5.

Kate Moss Has Left the Building

After a very disappointing paparazzi stake out that resulted in limited, blocked shots.

But it's always entertaining to hear the paparazzi's fashion and beauty commentary:

On a woman walking by in this season's red-orange lipstick: She looks like that bird from Florida.

On a not-very-attractive woman with bright purple hair: Because when you look that good, you wanna draw a lot of attention to yourself.

On a large lady leaving from the same door Kate would eventually come out of: That's not her!